Marketplace systems
Designed partner allocation and supply-quality systems that improved matching, reliability, and customer experience.
Professional experience
Product, strategy, and growth leader with an operator's depth.
8+ years across product management, category growth, operations, and business strategy. I am strongest where customer experience, marketplace systems, and execution-heavy product problems meet.
Product leadership
Growth & marketplace systems
0→1 and scale-up experience
Selected proof
Public-safe proof of product and operating depth.
Funnel and CX work
Worked on booking journeys, lead intent, customer anxiety, and conversion-focused product experiments.
0→1 category building
Built and scaled new service offerings by combining product thinking, pricing, operations, and GTM execution.
Career story
From field operations to product systems and growth ownership.
The through-line across my career is simple: I understand messy operating realities, convert them into structured systems, and work with teams to turn them into measurable business outcomes.
Product Management & Category Growth, Porter
Dec 2022 - Present
Owned product and business outcomes across allocation systems, booking flows, vendor performance, pricing, supply reliability, and category expansion. Recent work includes Packers & Movers product ownership and the 0→1 build of Load Assist.
Category Operations, Udaan
Jan 2022 - Dec 2022
Worked on category launch, serviceability expansion, return reduction, and operating rhythm for large appliances and hardware categories.
Services Category & Operations, CDE Asia
May 2020 - Jan 2022
Managed services growth, customer retention, and an IoT monitoring dashboard initiative that became a key USP for AMC contracts.
Capability map
Where I can create value.
Product strategy
Problem definition, prioritisation, PRDs, experiment design, user flows, and product-business trade-offs.
Marketplace & systems thinking
Allocation logic, matching quality, supply performance, fairness, pricing, fulfilment, and operational reliability.
Growth and operations
Funnel conversion, category expansion, process design, SLA systems, dashboards, and cross-functional execution.